User Experience Optimization (UXO) and CRO Agency

User Experience Optimization for websites that need more conversions from existing traffic. Criclabs runs a structured 12-month UXO/CRO program using GA4 funnel analysis, heatmaps, session recordings, heuristic reviews, A/B testing, and monthly reporting to find where users drop off, prioritize what to improve first, and turn each experiment into compounding growth.

See plans

Improve website conversions with an evidence-based UXO and CRO program

Over 12 months, CRIC identifies where users hesitate, get stuck, or drop off, then prioritises targeted improvements based on those findings. Using analytics, heatmaps, session recordings, heuristic reviews, and A/B testing, each iteration focuses on what will have the greatest impact next. The result is a continuously improving website that becomes more effective and converts more over time. This connects UXO with practical UX UI design and website interface design improvements, so changes are based on user behavior rather than visual preference alone.

UXO Plans

Clear pricing for a 12-month engagement, so you know the cost before we start. Each plan is a starting point: we’ll tailor the scope to your goals on a short call.

Start-upTimeline: 12 monthsInvestment: THB 28,500

What's included:

Clear diagnosis of where users drop off (by page + behavior)
A prioritized test backlog (what to change first, and why)
Learnings captured each round so improvements compound over 12 months

Let’s Talk Next Steps

BusinessRecommendedTimeline: 12 monthsInvestment: THB 36,200

What's included:

Stronger coverage across key funnels and content clusters
More test velocity per round
A consistent decision cadence for stakeholders (what we learned + what we do next)

Let’s Talk Next Steps

EnterpriseTimeline: 12 monthsInvestment: THB 44,000

What's included:

Highest coverage across journeys and page templates
Better statistical confidence from more tests and more behavioral evidence
Ongoing UXO governance: insight → experiment → rollout rhythm, with reporting every month

Let’s Talk Next Steps

Who this UXO and CRO service is for

Growth teams seeking a practical CRO rhythm

Build a consistent testing programme without adding heavy ongoing overhead

Marketing teams managing multiple journeys

Generate clearer insights across landing pages, key user journeys and content clusters

Larger websites that need more testing capacity

Increase test throughput and gather stronger evidence before making major UX changes

Teams with traffic but unclear drop-off points

Find where users are leaving and identify what to improve first

Stakeholders who need clearer monthly decisions

See what changed, what was learned and what should happen next

What you get

Traffic reaches the page, but action stalls -
Users visit key pages, then leave before converting
The real drop-off point is unclear-
Teams cannot tell which page, behaviour or funnel step is costing conversions
There is evidence, but no testing plan- Heatmaps and session recordings reveal friction, but the findings never become a prioritised backlog
UX decisions are driven by opinion-
Changes are made without enough analytics, behavioural evidence or experiment results behind them
Test learnings keep getting lost-
A/B tests are not documented properly, so teams repeat mistakes instead of building on previous results.
Reports describe performance, not direction- Monthly reporting shows what happened, but not what should change next

Scope

Engagement and funnel analysis (GA4)

We analyze where users drop off and what behaviors correlate with conversion and engagement.

Behavior evidence (heatmaps + recordings)

We review prioritized pages each round using heatmaps and session recordings to identify friction and opportunities.

A/B testing execution

We plan and run experiments on key pages, then measure impact and capture learnings.

Heuristic review

We run a heuristic evaluation each round to surface usability issues that analytics may miss.

Consultant support + monthly reporting

You get a dedicated consultant and a monthly results and findings report with clear next steps.

Out of scope

Major redesign or rebuild work unless explicitly added
Paid media management and campaign operations unless explicitly added
Deep qualitative research programs (interviews, usability lab studies) unless explicitly added

How it works

1. Setup and measurement

Confirm goals, primary journeys, and tracking readiness. Establish baseline metrics.

2. Round-based optimization

Every round: analyze → prioritize → test → learn. We update the backlog based on evidence and outcomes.

3. Monthly reporting cadence

Each month: results summary, what changed, what we learned, and what we do next.

Frequently Asked Questions about our UXO Services

What is User Experience Optimization (UXO)?

User Experience Optimization, or UXO, is the process of improving how users move through a website so more visitors take the desired action. Criclabs’ UXO service combines CRO, GA4 funnel analysis, heatmaps, session recordings, heuristic review, A/B testing, and monthly reporting to identify drop-offs and improve conversion over a structured 12-month program. In practice, this can include website interface design recommendations when the data shows that layout, hierarchy, messaging, or interaction patterns are creating friction.

How is UXO different from CRO?

UXO focuses on improving the user experience across pages, journeys, and behaviors, while CRO focuses on improving conversion rate. In practice, Criclabs combines both: UXO identifies friction in the experience, and CRO turns those insights into prioritized experiments, A/B tests, and measurable conversion improvements.

What does Criclabs’ UXO service include?

Criclabs’ UXO service includes GA4 engagement and funnel analysis, heatmap and session recording review, heuristic evaluation, prioritized test backlog creation, A/B testing execution, learning capture, consultant support, and monthly results reporting with clear next steps.

How long does the UXO program take?

The UXO program is structured as a 12-month engagement. This gives the team enough time to analyze user behavior, run round-based experiments, document learnings, and compound improvements across key pages and journeys.

How does Criclabs decide what to test first?

Criclabs prioritizes tests based on evidence from GA4 funnel analysis, page behavior, heatmaps, session recordings, heuristic review, and conversion goals. The result is a prioritized backlog that explains what should change first and why.