Improve website conversions with an evidence-based UXO and CRO program
Over 12 months, CRIC identifies where users hesitate, get stuck, or drop off, then prioritises targeted improvements based on those findings. Using analytics, heatmaps, session recordings, heuristic reviews, and A/B testing, each iteration focuses on what will have the greatest impact next. The result is a continuously improving website that becomes more effective and converts more over time. This connects UXO with practical UX UI design and website interface design improvements, so changes are based on user behavior rather than visual preference alone.
UXO Plans
Start-up
Timeline: 12 months
Investment: THB 28,500
Business
Timeline: 12 months
Investment: THB 36,200
Enterprise
Timeline: 12 months
Investment: THB 44,000
Trusted by teams across APAC and beyond to ship better products, faster.
Who this UXO and CRO service is for
Build a consistent testing programme without adding heavy ongoing overhead
Generate clearer insights across landing pages, key user journeys and content clusters
Increase test throughput and gather stronger evidence before making major UX changes
Find where users are leaving and identify what to improve first
See what changed, what was learned and what should happen next
What you get
- Traffic reaches the page, but action stalls -
Users visit key pages, then leave before converting - The real drop-off point is unclear-
Teams cannot tell which page, behaviour or funnel step is costing conversions - There is evidence, but no testing plan- Heatmaps and session recordings reveal friction, but the findings never become a prioritised backlog
- UX decisions are driven by opinion-
Changes are made without enough analytics, behavioural evidence or experiment results behind them - Test learnings keep getting lost-
A/B tests are not documented properly, so teams repeat mistakes instead of building on previous results. - Reports describe performance, not direction- Monthly reporting shows what happened, but not what should change next
Scope
We analyze where users drop off and what behaviors correlate with conversion and engagement.
We review prioritized pages each round using heatmaps and session recordings to identify friction and opportunities.
We plan and run experiments on key pages, then measure impact and capture learnings.
We run a heuristic evaluation each round to surface usability issues that analytics may miss.
You get a dedicated consultant and a monthly results and findings report with clear next steps.
Out of scope
- Major redesign or rebuild work unless explicitly added
- Paid media management and campaign operations unless explicitly added
- Deep qualitative research programs (interviews, usability lab studies) unless explicitly added
How it works
Confirm goals, primary journeys, and tracking readiness. Establish baseline metrics.
Every round: analyze → prioritize → test → learn. We update the backlog based on evidence and outcomes.
Each month: results summary, what changed, what we learned, and what we do next.
Frequently Asked Questions about our UXO Services
User Experience Optimization, or UXO, is the process of improving how users move through a website so more visitors take the desired action. Criclabs’ UXO service combines CRO, GA4 funnel analysis, heatmaps, session recordings, heuristic review, A/B testing, and monthly reporting to identify drop-offs and improve conversion over a structured 12-month program. In practice, this can include website interface design recommendations when the data shows that layout, hierarchy, messaging, or interaction patterns are creating friction.
UXO focuses on improving the user experience across pages, journeys, and behaviors, while CRO focuses on improving conversion rate. In practice, Criclabs combines both: UXO identifies friction in the experience, and CRO turns those insights into prioritized experiments, A/B tests, and measurable conversion improvements.
Criclabs’ UXO service includes GA4 engagement and funnel analysis, heatmap and session recording review, heuristic evaluation, prioritized test backlog creation, A/B testing execution, learning capture, consultant support, and monthly results reporting with clear next steps.
The UXO program is structured as a 12-month engagement. This gives the team enough time to analyze user behavior, run round-based experiments, document learnings, and compound improvements across key pages and journeys.
Criclabs prioritizes tests based on evidence from GA4 funnel analysis, page behavior, heatmaps, session recordings, heuristic review, and conversion goals. The result is a prioritized backlog that explains what should change first and why.
Building Measurable Value
Driving growth and operational excellence through data-backed digital solutions.
120+
A/B Tests Shipped
18%
Avg. Conversion Uplift
2.1M+
Sessions Analyzed