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User experience optimization (UXO)

A structured 12-month UXO/CRO program that helps you improve conversion through evidence-based analysis, round-based experimentation, and clear monthly reporting.

Improve conversions with a steady, evidence-based CRO rhythm.

Over 12 months, we find where users drop off, prioritize what to test first, and capture learnings each round—backed by clear monthly updates and next steps.

UXO Plans

Start-up

Timeline: 12 months

Investment: THB 28,500

What's included:

  • Clear diagnosis of where users drop off (by page + behavior)
  • A prioritized test backlog (what to change first, and why)
  • Learnings captured each round so improvements compound over 12 months

Business

Timeline: 12 months

Investment: THB 36,200

What's included:

  • Stronger coverage across key funnels and content clusters
  • More test velocity per round
  • A consistent decision cadence for stakeholders (what we learned + what we do next)

Enterprise

Timeline: 12 months

Investment: THB 44,000

What's included:

  • Highest coverage across journeys and page templates
  • Better statistical confidence from more tests and more behavioral evidence
  • Ongoing UXO governance: insight → experiment → rollout rhythm, with reporting every month

Trusted by teams across APAC and beyond to ship better products, faster.

Who this is for

  • Teams that want a practical CRO rhythm without heavy ongoing overhead
  • Growth teams that need consistent testing and insight across key journeys and pages
  • Larger sites that need higher test throughput and stronger evidence before bigger UX changes

What you get

  • Clear diagnosis of where users drop off (by page and behavior)
  • A prioritized testing backlog (what to change first, and why)
  • Compounding learnings captured each round across 12 months
  • Monthly progress summaries and next-step recommendations

Scope

We analyze where users drop off and what behaviors correlate with conversion and engagement.

We review prioritized pages each round using heatmaps and session recordings to identify friction and opportunities.

We plan and run experiments on key pages, then measure impact and capture learnings.

We run a heuristic evaluation each round to surface usability issues that analytics may miss.

You get a dedicated consultant and a monthly results and findings report with clear next steps.

Out of scope

  • Major redesign or rebuild work unless explicitly added
  • Paid media management and campaign operations unless explicitly added
  • Deep qualitative research programs (interviews, usability lab studies) unless explicitly added

How it works

Confirm goals, primary journeys, and tracking readiness. Establish baseline metrics.

Every round: analyze → prioritize → test → learn. We update the backlog based on evidence and outcomes.

Each month: results summary, what changed, what we learned, and what we do next.

Building Measurable Value

Driving growth and operational excellence through data-backed digital solutions.

120+

A/B Tests Shipped

18%

Avg. Conversion Uplift

2.1M+

Sessions Analyzed

Working with CRIC has been a great experience. Their team is professional, detail-oriented, and very knowledgeable. They bring clarity and structure to every discussion

Napatsorn Wutthithien

Founder, CEO

"We're highly satisfied with Cric's work quality and streamlined process. Their expertise in digitizing our sales process exceeded expectations. We're pleased with the results and plan to continue working with them to enhance our web application with new features."

TSA

Founder, CEO

"Criclabs exceptionally fulfilled their promise with an addition of supplemented extras. The team constantly exhibit professionalism and were always available for any given development. The accompaniment of both materials and communication methods always being readily available to you on different digital platforms is outstanding."

Passawat Kingngern

Marketing Director

"Professional working process, They delivered a lot more than we expect in the way they envision our branding into the design of the website."

Nakamol

CEO & Founder of Waymaker

"Criclabs exceeded our expectations by consistently delivering everything on time. Their commitment to timeliness was impressive and ensured a smooth project completion."

Na-pajra Umpudh

CEO

"Every stakeholder is happy, and deliverables are neat and on time"

Maelyn

Managing Partner of M & Sullivans Co., Ltd

"They exceeded expectations by delivering our website promptly and maintaining excellent communication. The team's remarkable friendliness, expertise, and high-caliber work made it a pleasure to collaborate – truly setting them apart from other agencies in the region."

Rachot Vejanurug

Co-Founder and CMO - EY Clinic

"Criclab’s expertise in revamping our website and scaling our organic traffic was truly commendable. The exponential growth we experienced in such a short time was beyond our expectations. We're now empowered with a powerful online presence, all thanks to their strategic efforts."

Suphachet Kopatta

CEO - Adecor

We only take on three new projects per quarter

To keep our work sharp and our attention focused, we limit ourselves to a small number of core partnerships.

2/3 slots remaining this quarter

This means you get:

Unmatched attention on every engagement

Faster decisions and clearer communication

Space for deep discovery, not rushed execution

If our quarter is full, we are happy to pre‑book your slot.