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Google Ads

A structured Google Ads management program to generate qualified leads through clean campaign setup, frequent optimization, and clear monthly performance reporting.

A Google Ads engine built for qualified leads, not vanity clicks.

We set up, manage, and optimize campaigns with a clear conversion focus and monthly reporting, so you can scale spend with confidence.

Ads Plans

Start-up

Timeline: 12 months

Investment: THB 19,500

What's included:

  • A working Google Ads engine with measurable conversions
  • Regular optimization to improve CPL/CPA over time
  • A clear monthly readout of performance and next actions

Business

Timeline: 12 months

Investment: THB 23,500

What's included:

  • Better coverage across keywords and intent clusters
  • More frequent optimization and testing
  • Cleaner reporting to support budget and campaign decisions

Plus

Timeline: 12 months

Investment: THB 26,500

What's included:

  • Scaled campaign structure with broader coverage
  • Faster iteration to respond to performance changes
  • Decision-ready reporting for leadership and budget allocation

Trusted by teams across APAC and beyond to ship better products, faster.

Who this is for

  • Teams that want consistent lead generation from search ads
  • Businesses starting paid search and need a reliable setup and optimization rhythm
  • Companies running multiple campaigns that need stronger iteration and reporting

What you get

  • A working Google Ads engine with measurable conversions
  • Regular optimization and testing to improve CPL/CPA over time
  • Clear monthly reporting to support budget and campaign decisions

Scope

Responsive Search Ads with an ad group structure aligned to your services and intent clusters.

We write and iterate ad copy to improve relevance and conversion rate.

We ensure conversions are measured correctly so performance decisions are based on clean data.

Regular optimization cycles (frequency depends on tier) to improve CPL/CPA over time.

We run remarketing and Performance Max campaigns to improve coverage and capture demand.

You get a dedicated consultant and a monthly performance report with clear next actions.

Out of scope

  • Media spend (ad budget) is not included in the management fee
  • Landing page redesign or development unless explicitly added
  • Creative production for large-scale display campaigns unless explicitly added

How it works

Confirm goals, target offers, markets, and conversion definitions. Collect access to Google Ads and analytics tools.

Create campaign structure, ad groups, ads, and tracking. Launch initial campaigns.

Iterate bids, budgets, keywords, ads, and audiences on a set cadence.

Monthly performance review and next-step recommendations.

Working with CRIC has been a great experience. Their team is professional, detail-oriented, and very knowledgeable. They bring clarity and structure to every discussion

Napatsorn Wutthithien

Founder, CEO

"We're highly satisfied with Cric's work quality and streamlined process. Their expertise in digitizing our sales process exceeded expectations. We're pleased with the results and plan to continue working with them to enhance our web application with new features."

TSA

Founder, CEO

"Criclabs exceptionally fulfilled their promise with an addition of supplemented extras. The team constantly exhibit professionalism and were always available for any given development. The accompaniment of both materials and communication methods always being readily available to you on different digital platforms is outstanding."

Passawat Kingngern

Marketing Director

"Professional working process, They delivered a lot more than we expect in the way they envision our branding into the design of the website."

Nakamol

CEO & Founder of Waymaker

"Criclabs exceeded our expectations by consistently delivering everything on time. Their commitment to timeliness was impressive and ensured a smooth project completion."

Na-pajra Umpudh

CEO

"Every stakeholder is happy, and deliverables are neat and on time"

Maelyn

Managing Partner of M & Sullivans Co., Ltd

"They exceeded expectations by delivering our website promptly and maintaining excellent communication. The team's remarkable friendliness, expertise, and high-caliber work made it a pleasure to collaborate – truly setting them apart from other agencies in the region."

Rachot Vejanurug

Co-Founder and CMO - EY Clinic

"Criclab’s expertise in revamping our website and scaling our organic traffic was truly commendable. The exponential growth we experienced in such a short time was beyond our expectations. We're now empowered with a powerful online presence, all thanks to their strategic efforts."

Suphachet Kopatta

CEO - Adecor

We only take on three new projects per quarter

To keep our work sharp and our attention focused, we limit ourselves to a small number of core partnerships.

2/3 slots remaining this quarter

This means you get:

Unmatched attention on every engagement

Faster decisions and clearer communication

Space for deep discovery, not rushed execution

If our quarter is full, we are happy to pre‑book your slot.