Google Ads built to capture high-intent demand and turn clicks into qualified leads.
We structure campaigns around search intent, conversion tracking, and ongoing optimization. That means your budget is not only spent on traffic, but on measurable opportunities your team can review, qualify, and improve over time.
Ads Plans
Start-up
Timeline: 12 months
Investment: THB 19,500
Business
Timeline: 12 months
Investment: THB 23,500
Plus
Timeline: 12 months
Investment: THB 26,500
Trusted by teams across APAC and beyond to ship better products, faster.
Who this Google Ads service is for?
- B2B, SaaS, professional service, or growth teams that need a predictable lead generation channel
- Businesses launching Google Search Ads for the first time and need campaign setup, tracking, and optimization handled properly
- Companies already running ads but struggling with high CPL, unclear conversion quality, or weak reporting
- Teams that need a PPC partner who can connect campaign performance with landing page, SEO, and broader growth decisions
- Teams that need an ad agency, ads agency, or ads house with a clearer performance framework for Google Search Ads, lead quality, and reporting.
Common Google Ads problems we help fix
- Campaigns generate clicks but not enough qualified leads
- Search terms are too broad and waste budget
- Conversion tracking is missing, duplicated, or not tied to real business outcomes
- Ad groups are too messy to optimize properly
- Reports show numbers but do not explain what actions should happen next
- Budget decisions are based on spend or clicks instead of CPL, CPA, and lead quality
What you get
- Campaign structure based on your services, markets, and high-intent keyword groups
- Search ads and ad groups written around user intent, offer clarity, and conversion relevance
- Conversion tracking setup and QA so performance is measured with cleaner data
- Ongoing keyword, bid, budget, audience, and ad copy optimization
- Monthly reporting that summarizes performance, key learnings, next actions, and budget recommendations
- A Google ad service built around measurable search demand, not only impressions or clicks
Scope
Responsive Search Ads with an ad group structure aligned to your services and intent clusters.
We write and iterate ad copy to improve relevance and conversion rate.
We ensure conversions are measured correctly so performance decisions are based on clean data.
Regular optimization cycles (frequency depends on tier) to improve CPL/CPA over time.
We run remarketing and Performance Max campaigns to improve coverage and capture demand.
You get a dedicated consultant and a monthly performance report with clear next actions.
Out of scope
- Media spend (ad budget) is not included in the management fee
- Landing page redesign or development unless explicitly added
- Creative production for large-scale display campaigns unless explicitly added
How it works
Confirm goals, target offers, markets, and conversion definitions. Collect access to Google Ads and analytics tools.
Create campaign structure, ad groups, ads, and tracking. Launch initial campaigns.
Iterate bids, budgets, keywords, ads, and audiences on a set cadence.
Monthly performance review and next-step recommendations.
Frequently Asked Questions about our google ads services
Google Ads is a paid search advertising platform that helps your business appear when people are actively searching for products or services like yours. It is usually a good fit if you need a measurable lead generation channel, have clear offers or services, and want to capture high-intent demand instead of waiting for organic traffic alone.
At Criclabs, Google Ads works best for teams that need qualified leads, cleaner conversion tracking, and monthly reporting that connects spend with real business opportunities.
Your Google Ads budget depends on your industry, competition, location, and lead goals. The ideal budget is one that generates enough conversion data to make informed optimization decisions.
At Criclabs, your advertising budget is completely separate from our management fee, so every advertising dollar goes directly into Google Ads. We continuously review CPL, CPA, lead quality, and budget pacing to recommend when to scale or adjust spend.
Google Ads can begin driving traffic shortly after campaigns launch, but meaningful performance improvements usually come after several weeks of testing and optimization.
At Criclabs, every engagement starts with validating conversion tracking, campaign structure, and business goals. From there, we continually optimize keywords, bids, search terms, audiences, and ad copy to improve lead quality and campaign efficiency over time.
Yes. A Criclabs can improve an existing account by auditing campaign structure, conversion tracking, search terms, keyword match types, ad groups, ad copy, budgets, and landing page alignment.
Criclabs looks for issues such as:
- Wasted spend
- Unclear conversion data
- Messy ad groups
- Weak reporting
- Campaigns that generate clicks without enough qualified leads.
From there, we restructure, test, and optimize based on measurable conversion performance.
Monthly performance review and next-step recommendations.