Google Ads Service

Google Ads management for businesses that need qualified leads, cleaner tracking, and smarter budget decisions. CRIC builds and optimizes search campaigns with a structured PPC process focused on conversion quality, CPL/CPA improvement, and transparent monthly reporting. For teams comparing advertising services or looking for a Google Ads agency, this service focuses on search campaigns, conversion tracking, and ongoing optimization rather than broad, one-off ad setup.

See plans

Google Ads built to capture high-intent demand and turn clicks into qualified leads.

We structure campaigns around search intent, conversion tracking, and ongoing optimization. That means your budget is not only spent on traffic, but on measurable opportunities your team can review, qualify, and improve over time.

Ads Plans

Clear pricing for a 12-month engagement, so you know the cost before we start. Each plan is a starting point: we’ll tailor the scope to your goals on a short call.

Start-upTimeline: 12 monthsInvestment: THB 19,500

What's included:

A working Google Ads engine with measurable conversions
Regular optimization to improve CPL/CPA over time
A clear monthly readout of performance and next actions

Let’s talk next steps

BusinessRecommendedTimeline: 12 monthsInvestment: THB 23,500

What's included:

Better coverage across keywords and intent clusters
More frequent optimization and testing
Cleaner reporting to support budget and campaign decisions

Let’s talk next steps

PlusTimeline: 12 monthsInvestment: THB 26,500

What's included:

Scaled campaign structure with broader coverage
Faster iteration to respond to performance changes
Decision-ready reporting for leadership and budget allocation

Let’s talk next steps

Who this Google Ads service is for?

B2B, SaaS, professional service, or growth teams that need a predictable lead generation channel
Businesses launching Google Search Ads for the first time and need campaign setup, tracking, and optimization handled properly
Companies already running ads but struggling with high CPL, unclear conversion quality, or weak reporting
Teams that need a PPC partner who can connect campaign performance with landing page, SEO, and broader growth decisions
Teams that need an ad agency, ads agency, or ads house with a clearer performance framework for Google Search Ads, lead quality, and reporting.

Common Google Ads problems we help fix

Campaigns generate clicks but not enough qualified leads
Search terms are too broad and waste budget
Conversion tracking is missing, duplicated, or not tied to real business outcomes
Ad groups are too messy to optimize properly
Reports show numbers but do not explain what actions should happen next
Budget decisions are based on spend or clicks instead of CPL, CPA, and lead quality

What you get

Campaign structure based on your services, markets, and high-intent keyword groups
Search ads and ad groups written around user intent, offer clarity, and conversion relevance
Conversion tracking setup and QA so performance is measured with cleaner data
Ongoing keyword, bid, budget, audience, and ad copy optimization
Monthly reporting that summarizes performance, key learnings, next actions, and budget recommendations
A Google ad service built around measurable search demand, not only impressions or clicks

Scope

Campaign setup and structure

Responsive Search Ads with an ad group structure aligned to your services and intent clusters.

Ad copywriting

We write and iterate ad copy to improve relevance and conversion rate.

Conversion tracking setup and QA

We ensure conversions are measured correctly so performance decisions are based on clean data.

Ongoing optimization

Regular optimization cycles (frequency depends on tier) to improve CPL/CPA over time.

Remarketing and Performance Max

We run remarketing and Performance Max campaigns to improve coverage and capture demand.

Dedicated consultant and monthly reporting

You get a dedicated consultant and a monthly performance report with clear next actions.

Out of scope

Media spend (ad budget) is not included in the management fee
Landing page redesign or development unless explicitly added
Creative production for large-scale display campaigns unless explicitly added

How it works

1. Kickoff + access

Confirm goals, target offers, markets, and conversion definitions. Collect access to Google Ads and analytics tools.

2. Diagnose + map queries

Create campaign structure, ad groups, ads, and tracking. Launch initial campaigns.

3. Optimize and test

Iterate bids, budgets, keywords, ads, and audiences on a set cadence.

4. Report and plan

Monthly performance review and next-step recommendations.

Frequently Asked Questions about our google ads services

What is Google Ads, and is it right for my business?

Google Ads is a paid search advertising platform that helps your business appear when people are actively searching for products or services like yours. It is usually a good fit if you need a measurable lead generation channel, have clear offers or services, and want to capture high-intent demand instead of waiting for organic traffic alone.

At Criclabs, Google Ads works best for teams that need qualified leads, cleaner conversion tracking, and monthly reporting that connects spend with real business opportunities.

How much should I spend on Google Ads?

Your Google Ads budget depends on your industry, competition, location, and lead goals. The ideal budget is one that generates enough conversion data to make informed optimization decisions.

At Criclabs, your advertising budget is completely separate from our management fee, so every advertising dollar goes directly into Google Ads. We continuously review CPL, CPA, lead quality, and budget pacing to recommend when to scale or adjust spend.

How long does it take to see results from Google Ads?

Google Ads can begin driving traffic shortly after campaigns launch, but meaningful performance improvements usually come after several weeks of testing and optimization.

At Criclabs, every engagement starts with validating conversion tracking, campaign structure, and business goals. From there, we continually optimize keywords, bids, search terms, audiences, and ad copy to improve lead quality and campaign efficiency over time.

Can Criclabs improve an existing Google Ads account?

Yes. A Criclabs can improve an existing account by auditing campaign structure, conversion tracking, search terms, keyword match types, ad groups, ad copy, budgets, and landing page alignment.

Criclabs looks for issues such as: