Product discovery

A structured discovery workshop that turns a business idea or pain point into a clear roadmap, product strategy, and actionable next steps.

Turn a messy idea into a clear build plan.

You’ll get a build-vs-buy recommendation, a detailed product roadmap, plus a low‑fidelity prototype so you can move forward with confidence.

Discovery plans

Starter

In-depth analysis and recommendation for your product roadmap.

Timeline: 2 weeks

Investment: THB 105,000

Get 50% of your workshop fee back as project credit when you start a follow‑up engagement with us.

Trusted by teams across APAC and beyond to ship better products, faster.

Who this is for

  • Startups with a business idea but you do not yet have a clear technical plan to execute
  • Businesses with operational pain point looking for technical expertise to find the best solution

What you'll get

  • Clear build-vs-buy recommendations with a suggested stack
  • Discovery documentation (scope assumptions, key requirements, and next steps)
  • Architecture approach options
  • Low-fidelity prototype for the core flow

Scope

We align on goals, constraints, stakeholders, and success criteria to keep discovery focused.

We document the current workflow and pain points, then define the desired future flow, including key requirements and edge cases.

We validate feasibility, surface major risks early, and highlight key dependencies.

We compare tool-based options versus custom development, then recommend a direction with a proposed stack and architecture approach.

We outline what should be in the MVP versus later phases, so investment decisions are clear and staged appropriately.

Out of scope

  • Detailed UI or visual design deliverables
  • Full technical specifications or engineering-ready tickets
  • Production-grade infrastructure sizing and implementation architecture (unless explicitly added)
  • Implementation work (credited separately if you proceed)

How it works

We align on the problem statement, stakeholders, constraints, and success criteria. You share any existing documentation, tools, and operational context.

We map the current workflow (as-is) and design the target workflow (to-be), capturing key requirements and edge cases.

We evaluate build vs buy and propose solution options, highlighting tradeoffs, risks, and dependencies.

We deliver a concise discovery pack and review it together, so the team can confidently decide what to do next.

12 reviews

Working with CRIC has been a great experience. Their team is professional, detail-oriented, and very knowledgeable. They bring clarity and structure to every discussion

Napatsorn Wutthithien

Founder, CEO

"We're highly satisfied with Cric's work quality and streamlined process. Their expertise in digitizing our sales process exceeded expectations. We're pleased with the results and plan to continue working with them to enhance our web application with new features."

TSA

Founder, CEO

"Criclabs exceptionally fulfilled their promise with an addition of supplemented extras. The team constantly exhibit professionalism and were always available for any given development. The accompaniment of both materials and communication methods always being readily available to you on different digital platforms is outstanding."

Passawat Kingngern

Marketing Director

"Professional working process, They delivered a lot more than we expect in the way they envision our branding into the design of the website."

Nakamol

CEO & Founder of Waymaker

"Criclabs exceeded our expectations by consistently delivering everything on time. Their commitment to timeliness was impressive and ensured a smooth project completion."

Na-pajra Umpudh

CEO

"Every stakeholder is happy, and deliverables are neat and on time"

Maelyn

Managing Partner of M & Sullivans Co., Ltd

"They exceeded expectations by delivering our website promptly and maintaining excellent communication. The team's remarkable friendliness, expertise, and high-caliber work made it a pleasure to collaborate – truly setting them apart from other agencies in the region."

Rachot Vejanurug

Co-Founder and CMO - EY Clinic

"Criclab’s expertise in revamping our website and scaling our organic traffic was truly commendable. The exponential growth we experienced in such a short time was beyond our expectations. We're now empowered with a powerful online presence, all thanks to their strategic efforts."

Suphachet Kopatta

CEO - Adecor