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Honest Bank

Helping Honest Bank scale a high-traffic Webflow site with a reusable component system, continuous UXO experiments, and a maintenance lane that keeps performance stable.

WebflowUXOMSView website

Challenges

Scale fast without slowing down.

Honest Bank’s team needed to ship new pages and updates quickly, but Webflow builds can get slow and messy over time when interactions, scripts, and CSS scale without a system. At the same time, they wanted measurable conversion gains, not just a prettier site.

Webflow performance + scalability risk

As pages and interactions grow, Webflow sites can bloat and slow down without a reusable system.

Conversion leaks across key journeys

They needed a steady optimization rhythm, backed by evidence, not opinion.

Ongoing changes needed a stable support lane

They needed predictable turnaround, clear prioritization, and defined expectations post-launch.

Solutions

A scalable Webflow foundation, then a compounding optimization and maintenance loop.

We built a “system-first” Webflow foundation using the Lumos Framework, then layered in a structured UXO cadence (analytics + behavior evidence + testing) and a maintenance agreement with clear process and SLA so improvements keep shipping without disrupting the team.

Scalable Webflow build using Lumos

We used Lumos to standardize spacing, typography, and utility classes, then built reusable components so new pages can be shipped faster with less CSS chaos and better long-term maintainability.

UXO service (evidence → backlog → tests)

We ran a round-based CRO rhythm: funnel analysis, heatmaps/recordings, heuristic review, A/B testing, and monthly reporting—so learnings compound and priorities stay clear.

Maintenance agreement for stability

A predictable pool of hours and a clear support process for bug fixes, small enhancements, content/design updates, and ongoing housekeeping—plus defined response times by severity.

Results

A website that stays fast, keeps improving, and is easier to ship on.

Honest Bank got a Webflow foundation designed to scale (not degrade), an optimization cadence that targets conversion leaks with evidence, and a maintenance lane that keeps the site healthy as priorities change.

  • 3

    shipped in sprints

  • 15+

    a/b tests

  • +18%

    conversion rate uplift

2 of 3 project slots open this quarter

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