Challenges
A brand-first experience that drives online sales.
LAdV had strong brand presence and investment in digital, but the online store was underperforming. The gaps were practical and fixable: UI clarity, navigation and search, page speed, mobile usability, and content structure—especially across category, collection, and product templates.
The site needed to remove friction across the buying journey so more sessions turn into purchases.
Customers needed clearer navigation, better category structure, and more intuitive browsing patterns across collections and product types.
A workflow built for iteration, consistency, and shipping improvements without rebuilding.
Solutions
A custom Shopify build, designed around how customers shop.
We approached this as an eCommerce product rebuild: define the key templates, tighten the browsing system, and ship in sprints so LAdV could review progress regularly. We delivered wireframes, high-fidelity UI, then implemented the system as a custom Shopify site with templates and CMS structure built for ongoing updates.
We designed and refined the homepage, product category pages, collection templates, and product detail pages to support clearer discovery and stronger purchase intent.
Updates like clearer CTAs, “Buy Now” placement, “Enquiry” handling for out-of-stock items, and product card actions helped the experience feel more decisive and shoppable.
A sprint-based development plan (setup → staging → homepage → templates → content/UAT → pre-launch) kept execution moving and made feedback easier to apply.
Results
A faster shopping experience that is easier to browse and easier to buy.
LAdV now has a Shopify foundation built for scalable merchandising: stronger page templates, clearer product discovery, and UX improvements that directly target the known blockers to online sales performance.
A shopping system designed to help customers find the right product faster.
Better CTAs, filtering behavior decisions, and product template improvements to reduce hesitation.
A delivery approach that supported steady progress through review, UAT, and launch readiness.
4
shipped in 4 sprints
+24%
uplift in conversion rate
+18%
more purchases from mobile
We only take on three new projects per quarter
To keep our work sharp and our attention focused, we limit ourselves to a small number of core partnerships.
2/3 slots remaining this quarter
This means you get:
Unmatched attention on every engagement
Faster decisions and clearer communication
Space for deep discovery, not rushed execution
If our quarter is full, we are happy to pre‑book your slot.