Blubrake

Challenges

Standing Out in a Competitive B2B Market

BluBrake's existing site did not reflect the quality of their ABS braking technology. The team needed a platform that could scale with their dealer network, support three languages, and serve as a credible B2B touchpoint for international buyers and distributors.

Solutions

A Premium Webflow Build Built for Scale

CRIC architected the Webflow CMS to handle both editorial content and structured dealer data from day one. The dealer locator was built to scale well beyond the initial 300 entries, with filtering by brand and a map-first UX. Language switching was implemented natively to keep the experience seamless for BluBrake's European audience.

Results

A Scalable, Premium B2B Platform

The redesigned BluBrake website positions the brand as a premium player in the e-bike ABS market. The CMS-driven architecture gives the internal team full content control, while the dealer locator provides buyers and distributors with a fast, reliable way to find local partners. The multilingual setup opens the site to BluBrake's core European markets without added maintenance overhead.