Design Workshop for Brand, Website, and Product Direction
Before committing to a full website, product, or brand design project, CRIC gives startups and founders two focused weeks to explore possibilities, test creative directions, and find the right path forward. Through strategic exploration and early concepts, you’ll build a clear creative foundation for your next stage of growth.
See what great design feels like before going all in.
In a focused two-week sprint, CRIC explores multiple visual directions, develops early brand and website concepts, and packages a refined creative direction your team can use for the next design phase. The workshop helps teams align on brand feel, visual style, hero concepts, typography, colour, and key UI elements before investing in full website development, web app development, or production work.
Design plans
Fixed prices for a clearly defined scope, so you know the cost before we start. Each plan is a starting point: we’ll tailor the scope to your project on a short call.
StarterA focused two-week creative sprint to explore brand or product visual direction. 50% of investment can be applied as a discount toward a full design project.Timeline: 2 weeksInvestment: THB 150,000
What's included:
- Brand discovery brief
- Creative direction exploration (2–3 directions)
- Logo & typography exploration
- Colour palette options
- Hero visual concepts
- Moodboard & style references
- Final creative direction package (assets + rationale)
Use cases:
- Startups wanting to visualise their brand before committing to a full build.
- Established brands exploring a creative refresh or new direction.
- Founders or teams needing bold visuals to pitch ideas internally.
- Anyone wanting to experience Criclabs' design process before a full engagement.
A focused two-week creative sprint to explore brand or product visual direction. 50% of investment can be applied as a discount toward a full design project.
Who this is for
- Startups and teams looking to define their brand, website, or UX/UI direction before investing
- Brands and founders looking to refresh their identity or create visuals to present an idea
- Businesses that want to experience CRIC’s design process before a larger project
- Teams exploring build vs buy, a suitable tech stack, and architecture options
- Teams seeking alignment on scope and next steps through discovery documentation and a low-fidelity prototype of the core user flow
What you'll get
- A clear creative direction before you build
- Multiple creative directions to explore possibilities
- Early brand foundations to guide future design
- A defined visual language for your brand
- Website and campaign visual concepts
- Early UX/UI direction for digital products
- A shared reference point for your team
- A collaborative refinement process
- A final creative direction package
- A stronger foundation for your next stage of growth
Scope
Brand discovery & alignment
We map your goals, audience, voice, and style preferences to make sure every design decision is intentional.
Creative direction exploration
We develop multiple visual directions — exploring different aesthetics, tones, and concepts before narrowing down.
Visual concept development
We design early visuals including hero concepts, colour palettes, typography pairings, and key UI or brand elements.
Mid-sprint review & feedback
A structured checkpoint at the midpoint to align on direction, gather feedback, and refine before the final push.
Final presentation & handoff
We present the refined creative direction with all assets packaged and ready for the next phase.
Out of scope
- Full website design or complete page systems
- Finalised logos or complete brand guideline packages
- Development, coding, or implementation work
- Motion graphics or animation
- Extended production or rollout phases
How it works
1. Meet & discover
We start with a focused kick-off call to discuss your goals and what success looks like. You'll complete a brand brief so we deeply understand your story, voice, and style before design begins.
2. Week 1 — Create & explore
Our team explores creative directions, builds early visuals, and shapes the first look at your brand's potential. A mid-week check-in keeps us aligned before we push further.
3. Week 2 — Refine & apply
Your feedback becomes fuel. We sharpen the work, push the creative further, and lock in the direction that feels right.
4. Wrap & deliver
At the end of two weeks, you'll have a strong creative foundation and all assets packaged for handoff — ready to continue into full production.
Common problems we help solve
- The team has a business idea, but no clear visual direction yet
- Stakeholders are aligned on the goal, but not on the look and feel
- The brand needs a refresh, but a full redesign feels too early or too risky
- Founders need visuals to pitch, sell, or validate an idea before full production
- The team is preparing for website development or web app development, but needs clearer brand, UI, and visual direction first
- The project needs early visual exploration before committing to a full design scope
Frequently Asked Questions about Cric's design Workshop
What is a design workshop and who is it for?
A design workshop is a focused creative sprint that helps teams explore visual direction before committing to a full design or development project. CRIC’s Design Workshop is best for startups, founders, and established brands that need early creative direction, hero concepts, moodboards, typography, colour exploration, and visual references before moving into full production.
What deliverables are included in CRIC’s Design Workshop?
CRIC’s Design Workshop includes a brand discovery brief, 2–3 creative direction explorations, logo and typography exploration, colour palette options, hero visual concepts, moodboards, style references, a mid-sprint review, and a final creative direction package with assets and rationale.
How does a design workshop help before website development or web app development?
A design workshop helps teams make clearer creative decisions before starting website development or web app development. It gives the team a shared direction for brand feel, visual hierarchy, key UI elements, hero concepts, and style references, reducing ambiguity before a larger design or build begins.
How is a design workshop different from a full website design project?
A design workshop is a short two-week sprint focused on creative direction and early visual exploration. A full website design project usually includes complete page systems, final layouts, production-ready designs, and implementation planning. CRIC’s Design Workshop does not include full website design, finalised brand guidelines, development, coding, or rollout work unless those are scoped separately.
Can a design workshop support UX UI design, marketing SEO, and AI-ready website planning?
Yes. A design workshop can support UX UI design by clarifying visual direction, page hierarchy, hero concepts, and key interface elements early. It can also support marketing SEO and AI for website planning by helping teams define clearer messaging, stronger content structure, and visual concepts that can later guide service pages, landing pages, campaigns, or AI-ready website improvements.
Clients come to us for what we do, but they stick with us for how we do it.
A premium Webflow site, launched on time
“Criclabs is very professional regarding Webflow design.”
Noei KraitatDesigner, BlubrakeA clearer, more modern brand online, launched on schedule
“Working with Criclabs was a smooth and professional experience from start to finish.”
1,000+ more visitors a month from SEO
“Criclabs’ professional team and way of working are impressive.”
Organic sessions up 20% year on year
“The response is quick and very clear.”
A full brand and website, all delivered on time
“They delivered everything on time.”
Na-pajra UmpudhCEO, Cloud HM2 of 3 project slots open this quarter
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