Challenges & Solutions
The main goal was to turn an existing website into a fully functioning lead acquisition tool. the client wanted to compete with some of the biggest brands in the industry who were also investing heavily in SEO. With this, we had to deliver a premium digital solution to build a new website that would outperform the market and drive impactful business results.
We kicked off our SEO and UX Design campaign simultaneously. On the SEO side, we created a holistic content strategy to address customers throughout their entire funnel. Meanwhile, we executed a complete redesign of the website to create a more intuitive experience for our target users.
The next phase of the project involved the development and technical SEO. This involved migrating the client’s website from Wordpress to Webflow, redirect mapping and technical SEO fixing.