Optimizing Customer Experience & Acquisition For A-decor
Criclab’s expertise in revamping our website and scaling our organic traffic was truly commendable. The exponential growth we experienced in such a short time was beyond our expectations. We're now empowered with a powerful online presence, all thanks to their strategic efforts.
Challenges
Lackluster Website Engagement
The existing website failed to engage visitors effectively, resulting in poor user interaction and limited conversions.
Discontinued Development Collaboration
Adecor faced challenges due to the conclusion of their collaboration with their previous development vendor, leading to uncertainty in maintaining and improving their digital platform.
Underwhelming SEO Performance
The client's previous SEO agency was unable to deliver the desired outcomes, leaving Adecor's organic traffic and search engine visibility far from their expectations.
Solutions
Holistic Content Strategy
- Our SEO efforts began with a comprehensive content strategy tailored to engage customers at every stage of their journey.
- This strategy encompassed informative, navigational, and transactional content, ensuring a seamless progression through the sales funnel.
Intuitive Redesign
- Concurrently, we executed a complete overhaul of the website's design to enhance user experience.
- Aesthetic improvements, intuitive navigation, and responsive layouts were the cornerstones of this redesign, aligning the platform with our target users' preferences.
Development and Technical SEO
- We transitioned the website from Wordpress to Webflow, harnessing its efficiencies for enhanced performance.
- Through meticulous redirect mapping, we preserved link integrity, ensuring uninterrupted user access and search rankings.
- Concurrently, we optimized technical aspects, fortifying search performance by addressing potential crawling and indexing hindrances.
Results
794% Organic Traffic Surge
The strategic synergy of our initiatives propelled a staggering 794% increase in organic traffic. This phenomenal growth underscored the effectiveness of our comprehensive approach to SEO, content, and user experience.
Page Speed Revolution
A profound transformation was witnessed in the website's page speed score. Elevating from the low 40s to an impressive high 90s, this improvement not only enhanced user experience but also positively impacted search engine rankings.
Featured Snippet Triumph
Adecor's progress soared with 81 acquired featured snippets. These positions amplify visibility and credibility, establishing them as industry leaders, alongside our collaborative efforts.
